How to use PowerPoint templates

One of the best approaches to exploring PowerPoint is by using the various PowerPoint templates available for download online. The following request at this point proves to be the means by which you can make the most of it and choose the format that best suits your needs. Presentations are …

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3 easy steps to building your brand

Branding can be a powerful tool in developing a successful business. Used correctly, a brand can increase your recognition value and successfully differentiate you from your competitors. The good news is that building a successful brand is a relatively simple process. A brand is the image that forms in people’s …

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Important differences between SEO and SEM

Although both may be integral parts of the search engine cosmos, there are still major differences between SEO and SEM in terms of features and the way they are implemented. Many have said that SEO India is a part or division of SEM India. SEO includes factors like meta tags, …

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The key to intelligent branding

I know that “branding” can be a scary word for some new entrepreneurs. The “Big Guys” spend millions on their branding efforts, so how do you keep up? In a word – consistency. You compete with consistency in your branding. I promise – a highly focused brand will attract the …

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brand communication

Good brands leave lasting memories for customers. Do you remember the VW Beetle in a great movie? If so, it would probably be Herbie the Love Bug. But the VW Beetle takes me back to my student days in the bayou. There was a guy from my own hometown driving …

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Brand Planning Models – Kevin Lane Keller

There are many reasons why Kevin Lane Keller is widely recognized as one of the most notable thought leaders in strategic branding and marketing in the world today. His resume is impressive. He is currently Professor of Marketing at the prestigious Tuck School of Business at Dartmouth College in the …

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Development and building of your brand

The market gave us the message – companies and individuals who invest effectively in developing their brands are more likely to convince those who don’t. Think of a brand as a visual, emotional, and cultural image that surrounds an organization and its products and services. In a competitive market where …

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