Why is home staging avoided by some real estate agents?

Despite the growing popularity of professional home staging services in most locations, you may still encounter some real estate agents and agents who just don’t want to use staging in their listings. Within the home selling industry itself, you will find certain real estate agents who are either skeptical about the staging process and its help in selling a property faster, or those who are hung up on their own marketing techniques and not open to trying a new system like staging.

The reluctance of some real estate agents to engage the services of staging professionals can sometimes be due to less than positive experiences they may have had previously with other staging companies or specialists. There are home stagers who overuse properties, do too much with the space and end up distracting from the real focus or purpose of the tech overall. Staging clichés are easy to spot and always come across as boring or fake, and potential homebuyers might end up assuming that using an excess of staging techniques on a property hides something about the true nature of the property.

However, the entire stage industry should not be broadly brushed based on the mistakes of some of its practitioners. Looking at the bigger picture, home staging remains a very effective tool to increase the marketability of a home for sale and achieve a quick sale process. The shorter average time that staggered properties sell compared to the longer average time for non-staggered homes is positive evidence that this method works, and it will work if used correctly.

Some real estate agents are reluctant to bring the idea of ​​home staging to their clients because of the perceived cost. As many homeowners strive to be more conservative in their spending and keep costs down, staging updates are often seen as unnecessary or even prohibitively expensive. However, the average investment in home staging is not a onerous amount at all, especially when the home seller is willing to invest some time and equity to get their property ready for the market.

In fact, carefully planned and properly executed home staging can add value to the home listing and reduce the time it takes to get to market. That in itself is a good return on investment as the homeowner can avoid losing money while the home stays on the market longer and depreciates in value. A well presented, well staged home can fetch a good price and is easily marketable.