The three V’s of communication plus one

Ensuring that the message is received in every communication is crucial. To ensure the message gets across, experts often emphasize using the three Vs of communication. The 3V’s are supported by a study of presentations by Albert Mehrabian, who found that 55% of the communicated information, assimilated by the intended audience, is visual, 7% the verbal or textual portion, and 38% from the vocal Moderator’s speech. This means that a great deal of planning must go into a communication to ensure that the intended message is received. Below are some ideas for using the standard 3V for communications, plus another to indicate the value the receiver should draw from the communications.

  • VERBAL – When it comes to what to say, the oft-used phrase “keep it simple” is highly relevant to the speaker or writer. The words said or written in a communication must be limited, concise and easily understood by the audience. The use of technical jargon or special terms should not occur unless the audience is specialized and familiar with the terms. Terms should then be defined to ensure that everyone who hears or reads the message knows the meaning. Plan the topic, outline the message, be as specific as possible, then consider the audience and make revisions to the text as necessary.
  • VOICE – Have you ever heard a parent say, “It’s not what you said; it’s how you said it?” This statement is true in that it refers to the vocal message sent through the tone, volume, and speed of the spoken word. Tone is the pitch used in speech, the emotions produced, or the words stressed. Loudness has to do with the loudness or intensity of the voice. What is emphasized, where are pauses, intimately intimated in a whisper? Fast speed can indicate excitement, while slow can lead to audience boredom. Vocal changes in speech are easy. How can vocal elements be implemented in written text? Tone and loudness can be mimicked using all caps to imply screaming, boldface or underline for emphasis and of course there’s the exclamation point for excitement and excitement. Speed ​​breaks can be indicated with an ellipsis (…) or a dash (-).
  • VISUAL – The old quote “A picture is worth a thousand words” may not be entirely accurate, but it’s a valid point. People remember more about what they see than what they hear. Spoken communication should incorporate this sense through the use of body language, facial expressions, gestures and words that paint a picture in the audience’s mind. Written documents, handouts, or slide presentations can do this more visually, using graphs, photos, and charts.
  • VALUE – Belief in the message through the use of WIIFM instructions is an important key in any communication. People want to know, “What’s in it for me?” All communications should explain what the impact on the audience will be, why and when to care about what is being communicated.

Ensure the important message is received in a communication using the three Vs of the communication plus the value V. Remember to put some planning into the communication to use visual elements that enhance the vocal and verbal parts of the communication.