The key to intelligent branding

I know that “branding” can be a scary word for some new entrepreneurs. The “Big Guys” spend millions on their branding efforts, so how do you keep up?

In a word – consistency. You compete with consistency in your branding.

I promise – a highly focused brand will attract the perfect customers like a magnet.

So why is consistency the best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in.

Use consistency for better branding

In order to be successful in business, you need to know how to best leverage your website, social media, and other online marketing channels.

And to get the most out of these marketing channels, you need brand consistency.

So what do I mean by brand consistency?

First you need to (repeat: got to) go through the process of clearly defining your brand. Do this before you create your website, scout storefronts, or start planning your business packages. If you don’t know who you are and what your business is about, nothing will go the way you want it to.

So how do you determine your brand positioning? You start by understanding your unique selling position (USP) and what sets you apart from your competitors.

Then follow up with a brand positioning statement that will guide all of your future marketing efforts.

READ: Choosing the Right Photos for Your Website and Online Brand

Forget the old saying. A picture says more than a thousand words online. That’s why you need to choose photos for your website and online marketing that really stand out and remind potential customers of you.

And don’t worry. Even if you don’t have the budget for a fancy photographer, there are still plenty of ways to get great images for your website

More on our website

How to use your brand consistently

Once you have established the heart of your brand, you should ensure that all of your marketing and business activities reflect your brand voice and personality.

Basically, this means that every interaction someone has with your brand should have the same look and feel. And this look and feel has to come across immediately. Remember, you only have about five seconds to make a first impression. So what first impression do you want to give?

This is why it is so important to have a brand guide to identify your style for all visual materials. Use the same colors and fonts along with your logo in all your marketing materials. Be consistent this way, and customers will instantly recognize your brand when they interact with it.

So, have you already gone through the process of clearly defining your brand? Remember that with individuality, a brand has a unique competitive advantage.

Visit our website for tips on creating a memorable brand.

Or you can work with a branding expert! Our visual branding services are designed for small businesses and aspiring entrepreneurs who want to present their business in a way that better impresses their target market while building important credibility and trust.

for your business success,

Suzanne