The importance of culture change in the digital transformation

More and more companies are striving to digitally transform their organizations to meet the ever-increasing demands and expectations of the modern, tech-savvy customer. But few are prepared for the internal upheaval this is causing across the organization, which is why culture transformation and change management are so important.

For the digital transformation to be successful, companies must introduce agile methods, processes and working methods. Becoming an agile company requires a cultural shift. As digital transformation is largely driven by changing customer needs and expectations, customer-centric strategies are imperative, and successfully developing and executing these new approaches requires a more integrated and agile organization.

Laying the foundation for digital transformation

Organizations whose digital transformation projects fail usually have the guilt of not having laid solid foundations:

  • Agile

  • customer oriented

  • Omni-Channel Experience

Laying these foundations requires a tremendous culture shift within the organization and managing this process is challenging. Unfortunately, if your organization wants to be successful, it is inevitable.

culture change

Due to the ever-changing and ever-evolving nature of the modern world, businesses must foster a culture of perpetual revolution.

Long gone are the days when companies set a strategy for the next 5 years and then waited for the company to implement that strategy. Setting a 5-year strategy is still important, but the need to be able to quickly change that strategy at will is fundamental to the company’s long-term strategic success. Most companies, especially large and established ones, are difficult to turn around and therefore aggressive new entrants can conquer and digitally revolutionize industries, markets and supply chains. Established companies are too slow to respond, and by the time they’ve provided a meaningful response, the new entrant has established a strong position in the market and is almost impossible to remove. Companies need to be able to react quickly to new entrants and changes in the competitive landscape.

Likewise, with the advent of new technologies, the needs and expectations of customers and other key stakeholders are changing. The innovation roadmap you follow today could be redundant in weeks or months. Agility enables rapid alignment of development roadmaps, rapid transformation of customer-centric strategies, and redesign of omni-channel customer experiences.

All of these instances cause disruption across the enterprise, and as the frequency of these disruptions increases, a culture of change and constant revolution is imperative.