Profile of Female Executives

Leadership is based on two words, “push and support,” and that leadership is the power to influence people to move in a direction that you believe in your heart is a good direction for most people” ( Fennell, 1999, p. 267) Adams and Yoder noted that “evidence from contemporary studies of gender roles and leadership suggests that men and women with similar education, career aspirations, and training share essentially identical values ​​related to psychological masculinity and femininity .” In other words, the qualities that we consider important for good leadership are found in people of both sexes.

What makes a leader is a complex question. These include factors from the environment in which a person grew up, their family situation and their personality traits. . The following discussion is a summary of my own observations plus some of the conclusions of others

According to an overview of the research I’ve conducted, women are a rapidly growing segment of the business world worldwide. The leadership qualities required to succeed in this new reality are very “feminine qualities”. These characteristics include:

1) Confidence, an independent mindset, and willingness to take risks

2) Work-life balance (most are married)

3) Confidence, an independent mindset, and willingness to take risks

4) About 40 to 60 years old

5) Well educated with high skills in management and entrepreneurship

6) Integration of private and professional life

7) intuition

8) Social skills

9) direction

10) Hire competent, trustworthy people (do not prioritize loyalty)

11) See communication and conflict resolution as the key to corporate success

12) Men and women tend to lead in different ways. Women’s leadership strategy is based on family patterns. That’s what it means

Women tend to view problem solving differently than men. Women think more holistically.

13) Leaders need to be aware of what is being perceived by others and develop strategies that proactively help build success. Marcano (1997) described this as “know thyself” and went on to explain that it is important to be honest and objective when assessing one’s strengths and abilities, as well as one’s goals

14) Continuous professional growth

15) Leaders must have a clear sense of their own vision and beliefs

Research – case study Serbia

I presented the latest research on women leaders and their place in business, ie how people view women leaders (disaggregated by gender, age and educational level) and whether they trust them. My scientific task was to draw some conclusions and point out some peculiarities of Serbia and the Balkan region. We can see different opinions on our questions:

Do you trust female leaders? Could they be as successful in the business world as men?

o Methodology

o Interviews with 1,476 people, 726 women and 750 men

o The people interviewed were between 18 and 60 years old

o In the overall structure of respondents, 30% were owners

o 73% were married, 19% single and 8% divorced.

o Some key findings are listed below:

o Obstacles to women’s advancement in business are remarkably similar across the Balkan region and in the largest cities of Serbia – Belgrade, Novi Sad and Nis.

o Female respondents trust female managers (63%) and most of them prefer to work in a company where there is a female manager or manager. They also think that women want to reach the top and are just as ambitious as men.

o Most respondents (60%) say organizational culture is the biggest barrier to women reaching top management positions, while only twenty-nine percent (29%) think work-life balance is a major barrier to advancement , and 36% believe that a lack of self-promotion is keeping women from reaching top positions

o The majority of men in the research had negative attitudes towards female leaders. In other words, they expressed stereotypes and prejudices about women’s roles and abilities in business. Men emphasize that women lack general managerial experience, skills and knowledge and role models.

The male respondents gave almost the same answers to our questions as follows:

1. We are here in the Balkans and we advocate a traditional model of society

2. Women have almost always fought for equality, and now that they have it, they expect special treatment for being women

3. I don’t trust or seriously accept women in business

4. I am afraid of these women

5. I hate feminist community and culture

6. Women need to stay at home and be leaders in their families, but not in the business world. Management positions in business are reserved for men

7. Female leaders are actually men dressed like women

It’s very interesting that many men don’t differentiate between female leaders and female feminists, who are not very popular in this region. And about 20% of the women interviewed in the study share the mentioned opinion with the men.

About 10% of men surveyed are afraid of female dominance in business as it could alter the natural balance between women and men and reduce men’s traditional role in society and the family. So they don’t want businesswoman dominance in the 21st century.

It is also very significant that among young women (18-35) there is a keen interest in leadership and entrepreneurship and they are exploring ways to achieve their professional goals more than before. Namely, they expressed their opinion in the following words:

1. Female owners and executives are struggling more because they are women and no one takes them seriously so they need to push and make themselves known to the world and allow the world to see their abilities while male owners don’t have to worry They struggle to fit in and try to conform to society’s standards because being men they already have the macho man personality and alter ego that men have.

2. Women have to fight harder and get stronger, if they want to live and work in a man’s world, you have to adapt to the environment, don’t expect a man to be a gentleman and hold the door open for you, don’t expect him to do something extraordinary do what a man would do for a woman because in some ways you should be treated like his peers and not expect otherwise. In order to fit in with the men, you have to think, work and act like them in a way, which means not believing that they will treat you like the woman you are. You have to be strong, not every man you meet will treat you like that, but to show your strengths you should expect it.

3. It is very evident that women have come a long way as successful professionals. Workplace life has become much more diverse as more women have entered many industries and professions. The female task force has grown at an exponential rate, hence its importance in the professional world. Whether they like it or not, men have to come to terms once and for all with women marching confidently and full steam ahead up the corporate ladder.

4. Women used to be much “quieter and more passive” in the workplace due to the relatively small number of female employees compared to male ones. On the other hand, women today have begun to take their positions using all their God-given powers of intelligence and organization. Warren Farrell, author of Why Men Are the Way They Are, explains that men are jealous of the “beauty power” that allows women to achieve certain things based on their physical assets. Perhaps it’s less that women capitalize on their beauty and more that men judge them based on their physical beauty

5. The reason people start and run businesses with women is to attract and focus on a clientele that is primarily women. Most often, women start businesses that deal with products that women use, such as clothing, makeup, and household products. The most successful women-owned businesses are those that leverage women’s unique skills. These special skills are style, commercial flair and public relations. Their strengths as a business owner are their outreach and the clientele they bring in. Your weakness as a business owner is overcoming existing sexism. The greatest fear is finding clients who will do business with a woman. I think these men feel this way because they are insecure.

6. I just think women just got smarter. From a personal point of view, I know that happiness and success are very important to me. They go hand in hand. Most women I know feel the same way. I believe that as the years go by, women will be involved in an even larger part of the economy because young girls will follow their female role models.

7. I personally find that some highly skilled positions are better suited for a woman because men have tremendous ego issues

8. Personally, I think women can do what men can sometimes do better. There has always been a glass ceiling for women in the workplace, but many women are approaching that ceiling and some of them have at least attempted to break that ceiling. The reason why many people think that women are not able to work is because of the long-held connotation that “women should stay at home and take care of the household”.

9. We need to stop complaining about how much work we have or how hard it is and just get done. The more we complain about work, the more the man will say that things should be the way they used to be, namely the man works and when he comes home he is treated as if he were something golden and special , while we tlelign ourselves, we are worthless. The wife cannot go to work because she has to stay at home with the children and cook and clean the house. I’m glad I’m living in this century because, honestly, I don’t know how I could have lived up to those expectations

Finally we can see that the woman is now much more motivated and ready to pursue her career dreams and be a leader not only in Serbia and Balkan region but all over the world than they once were. Until recently, entrepreneurship was seen by many as the last bastion of male dominance in the business world. This is no longer true. More companies are now being founded by women than by men. However, there are still many men who don’t think women should be in these positions and show them no respect at all. As time goes by women are going to be an ever bigger part of the business world and these men just have to accept it and face a reality check because no matter how they feel and how much they disagree, the world is changing and it will happen no matter how they feel.