Do’s and don’ts when investing in mutual funds

Whether you’re a beginner or consider yourself a seasoned market participant, you should park some or a majority of your investments in mutual funds. Mutual funds are managed by fund managers who are professionals and know how to time and invest in the markets and move the stocks to minimize …

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15 email marketing tips to make your newsletter a success

introduction As you may know, most people today spend more time reading their email than surfing the web. Email is one of the most powerful mediums you can use to speak to visitors, customers, and prospects. In this article, I will discuss 15 best practices that you can apply to …

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Use crowdfunding when you need capital for your small business

Crowdfunding campaigns can offer many benefits to small businesses. They can help startups gain access to a pool of potential investors and multiple fundraising options. Although fundraising is always the main purpose of these campaigns, you can also use these campaigns to gain visibility, customers and success. In this article, …

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Is ignorance bliss or would you rather know?

What if the next time you opened your menu at your favorite restaurant, you listed the nutritional information — calories, fat, sodium, etc. — right there for you to consider? Would you still order Houston’s Grilled Chicken Salad (34 grams fat) or Macaroni Grill’s Salmon (1160 calories, 25 grams fat, …

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Accounting – A Brief Introduction to Goodwill

benevolence is the term used to describe the ‘good name’ or ‘Call’ earned by a company during its trading. When a company provides good service to its customers, it is hoped that they will keep coming back to that company’s services. This, in turn, will hopefully have a positive impact …

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The three V’s of communication plus one

Ensuring that the message is received in every communication is crucial. To ensure the message gets across, experts often emphasize using the three Vs of communication. The 3V’s are supported by a study of presentations by Albert Mehrabian, who found that 55% of the communicated information, assimilated by the intended …

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8 Lessons in Strategic Marketing Like ‘Daddy Daycare’

I bet you thought the movie “Daddy Daycare” was a children’s comedy, right? Wrong… It’s a marketing strategy film! When Charlie and his friend Phil are fired from their position as Product Development/Brand Managers for a grain company, they decide to fill a need in their community. On the road …

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Writing online book review articles

Well I have a physical library, yes real books, and it’s approaching about 4000 titles now. It’s amazing how much space the bookshelf takes up and I have books all over the house. It’s starting to look like a museum because no one seems to be buying books anymore, well, …

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Best eBook publishing and conversion services

Please investigate It is extremely important that you do the right kind of research that can help you find the best companies. The problem of abundance often requires more research to make the right decisions. So don’t be afraid to do a fair amount of research as it will help …

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The value of print marketing

If you’re like many people and businesses, you have a strong online presence, but you may not be using print marketing. You probably have a website, send email (no spam, of course!), blog, and attend some industry forums. Should You Use Print Marketing and Is It Still of Value? Absolutely! …

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