MLM: Waste of Time or Goldmine?

When most people think of multi-level marketing, they picture smooth words,

insurance salesman-like people showing their products to everyone in sight. Maybe some

of you even tried MLMs, didn’t get insanely rich overnight, and stopped thinking, “Me

shouldn’t be made for this business” or “This is the last time I fall for something like this

schemes”.

One reason many people don’t make real money from MLMs is that they start out with unrealistic expectations. It’s not really her fault either. Many of the ads you see

there’s some pretty appealing stuff out there promising; Overnight riches, insane gains, stop

your work today. If it were really that easy, everyone wouldn’t be working in their pyjamas

and retire at 30?

Do you want to know the truth? You can Make money with MLMs. Good Money. I know, I

to earn good money.

So what’s the secret you’re asking? It’s not really a secret. When you think about it, it’s really fair

basic business technique. The problem is that it can obscure the true nature of MLMs

all the hype, and people who aren’t well suited to this business band together and think it’s their business

Ticket to financial freedom. Let’s look at the pros and cons and you can decide whether an MLM

can work for you.

PROFESSIONAL: When you join an MLM, you are essentially starting a business. But it is somehow

like a franchise. They use the tools that an already successful company has tested,

used and proven. You have a great product (I assume you’ve made up your mind

a program that actually offers a quality product). All of this already gives you one

the biggest advantages of MLM programs: you do not have to worry about the production,

packaging, shipping, inventory, order acceptance. Your focus is on the

Advertising, and thanks to the power of the internet, it’s literally at your fingertips. in the

In short, the company does most of the work for you.

CON: This very fact can actually be a disadvantage for some people. It goes back to unrealistic

Expectations. Because it seems so easy, some people think they don’t have to do it

nothing that the money only starts rolling in once they sign up. You laugh but I laugh

To tell you that I see this happening every day. In fact, more people don’t make the A-number 1

What you need to do is run at least ONE ad. It would be like planning a

great party with the best caterer in town, but don’t send out invitations and hope

that the guests just stumble past. The bottom line? You need to schedule time

Effort and sweat justice, just like any other business.

PROFESSIONAL: Sponsoring an MLM program allows you to have an extremely flexible business. It really can be

done in your free time. Most of this sweat capital is spent in the beginning; Planning,

organize, place your first ads, etc. Once you’ve laid the groundwork, most can

Your time is spent finding new ways to promote your business. You are not bound by a

9-5 schedule, no need to attend meetings, wear suits, be at the mercy of your boss.

CON: It is imperative that you follow up religiously. By tracking, I don’t just mean yours

leads, but with your downline. This is absolutely key to getting a little sales

a real source of income. The secret is in your downline. Most programs offer at least

a two-tier commission program. Many go much deeper. The ones who actually do it

the big money are those who teach, mentor and follow up their downlines. Personally,

I wouldn’t classify this as a scam, but I know many would. If you wanna be

successful, then make YOU successful. And what about your leads? You probably have

I’ve heard it before, but I’ll say it anyway; on average people have to be exposed to

their information 7 times before they buy. The good news is that so much of it

Process can (and should) be automated. If you only use one tool to do your

business, then make it an autoresponder.

CON: When you absolutely can’t handle rejection and/or can’t stick with something unless there is

If you want instant results, MLMs aren’t for you. Most people give up before they do

even given a chance. Even with a “killer ad,” it’s still a numbers and persistence game

Will pay off. If nothing you do works, you need to make changes, test,

Monitor. Then you need to make more changes, test, monitor. Then if you just find

the right ad and just the right places to post them, they could suddenly stop pulling.

Remember, this is your business. You have to constantly change your approach

audience changes. See how quickly companies are changing their advertising. They are

react to the changing market. That’s why Jack was blown up, and that’s why he is

The back.

Always do your homework before signing up. Ask for references of existing ones

associated. Contact the BBB and see if they have any info on the company, good

or bad. Be sure to read all of the information presented to you. my personal

For recommendations on legitimate home-based business opportunities, click here.

So what’s the moral of the story? MLMs can be a viable source of income. you can be

for you if you are persistent, organized and like to help others but they are not for you

Everyone. Take stock of your skills and your expectations and you will be able to make one

informed decision rather than wasting your time chasing something that just isn’t for you.

Resources:

  • The Better Business Bureau – They have a notification area and local BBB information.

  • The FTC has a lot of information on which MLMs to stay away from. If you search for multi-level marketing on their website, you can get a lot of information. You can find out which companies are or have been investigated by the FTC or taken to court, and much more.

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