Marketing reverse mortgages in a world that doesn’t trust mortgage brokers

Reverse mortgages are a touchy subject. Nobody wants to discuss it, and yet it can be an excellent solution for some. The elder’s heirs may not appreciate it very much, but it can be a lifesaver. Kind of reminds us of the bumper stickers you see on the back of tour buses; “We spend our children’s inheritance!” Now how do you market reverse home mortgages if you are a mortgage broker? Remember, it’s a touchy subject. Below is a one-page marketing piece that you can use to modify and come up with a decent strategy. Your change could be used for an email marketing campaign, website, brochure or advertisement.

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Reverse Mortgages

Have you considered a reverse mortgage but not sure if it’s right for your situation? Would you like to get the facts and speak to someone who has all the answers, someone who can answer any remaining questions you may have? Sometimes reverse loans make sense, sometimes they don’t, it depends on your situation. There are certain reverse mortgage rules, restrictions, and costs that you need to know in advance.

We offer reverse loans because they can be a lifeline and a good strategy when the conditions are right. These mortgages, if structured properly, can be life-changing. Ready to talk seriously about a reverse mortgage and make an informed decision? Contact us now and we can set up an appointment, review your financial situation and help you make an informed decision.

There are many different types of reverse mortgage structures and strategies, each with their own advantages and disadvantages – reverse mortgages are not a one-size-fits-all solution – if you know your options and have the right knowledge, you can decide for yourself. Below are some of the choices within the reverse home mortgage category to consider:

– Single purpose reverse home mortgages originated by local, state, not-for-profit agencies.

– Proprietary Reverse Home Mortgages – Jumbo Reverse Mortgages.

– Standard HECM – Home Equity Conversion Mortgage backed by HUD.

– Reverse Mortgage Refinance – Refinancing an ongoing reverse loan.

– Buying a home from HECM when downsizing to a new property of a more suitable size.

The reverse home mortgage rules and regulations are in place to protect seniors from selling something that is not appropriate. These are probably well intentioned by the authorities, but they don’t protect you from making a bad choice. You need someone who can explain everything to you up front based on your current needs and the needs you see for your future. We’re here for you, ready to walk you through all the details and answer all your questions – then get the ball rolling and make it happen.

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Just because the Federal Reserve has hiked interest rates doesn’t mean there aren’t other markets out there to keep your business busy and your team employed. I hope this helps you to think about your future marketing strategy.