Introducing a Speaker – How to give an introduction that gets the audience excited

Have you ever heard someone introduce a speaker and ask themselves, “What is this guy going to talk about?” Why is he here? And who is this guy anyway?” A good introduction should make all of this clear. Let’s go through the key elements of a good introduction, and then look at an example.

The speaker’s name. This may seem obvious, but don’t be the type of person who anxiously asks your neighbor the speaker’s name at the last minute. Get it in advance and write it down. And make sure you pronounce it correctly. If it’s an unusual name, ask the person for the correct pronunciation. I’ve heard introductions where the speaker’s name was mispronounced, or even where the speaker’s last name was used instead of their first name.

title of the speech. Not all guest speakers have a title for their presentation. But if so, you want to know what it is.

speech topic. Find out what they will be talking about. Not just the general topic, but what aspect of it they will cover. Don’t just say the speaker is here to talk about mortgages, say she’s here to offer advice to investors on how to get mortgages approved in the tough new economic climate in which banks have tightened their lending criteria to let. Be precise

Importance and timeliness of the topic. Why is this topic important? Why is it particularly relevant now? Have the banks tightened their lending criteria again? Do sneaky tricks when you refinance, such as B. Taking equity from a property and putting it into another property the bank holds that has a higher loan-to-value ratio? Do they examine your bank account transactions for evidence of frivolous spending?

Why this speaker? Include the speaker’s experience and references. For example, she has worked in the residential mortgage industry for the past eight years. Only provide relevant credentials. We want to know that she was a finalist for Mortgage Broker of the Year in 2006 and 2008, but not that she won the local baking contest.

benefits for the audience. Translate the speaker’s knowledge and experience into benefits for the audience. In this case, their experience means they are more likely to approve your mortgage application compared to agents with less experience or knowledge.

Work with the speaker. If she’s an experienced speaker, she may have already written her own introduction. If you work with her and show her your draft introduction, she may point out something you missed that should be included.

example:

Our next speaker is Tracey Munns from Connect Mortgages. (Note that I give the name right at the beginning. Unless you’re bringing Michael Jackson back from the dead, there’s no reason to keep the name a secret until the end of the introduction to build suspense.) I heard it first, Tracey spoke at a seminar for Richmastery and made the most extraordinary statement. Before I tell you what she said, if a mortgage application has ever been denied, I want you to put your hand up. OK. If you just raise your hand, you’ll love Tracey. When I heard her speak, she said, “I can get anyone a mortgage.”

I thought I need to find out more about this person. I checked their website. It said Tracey has a Bachelor of Commerce. She has worked in finance for ten years. She has worked with residential mortgages for the past eight years. During that time, she has approved more than $445 million in mortgages. She was a finalist for Mortgage Broker of the Year in 2006 and 2008.

It looked like she knew what she was doing. But there was only one way to test it. Could she Yes, really get someone a mortgage? Could she get one for me? I was in a situation where I had just been turned down for a mortgage by another broker. I was one of those people who didn’t like mortgage brokers. Low income and very little equity. I was hard work. I even had a mortgage broker who hung up on me once. I went to Tracey and she got me not one mortgage, but two. So if you were to ask me if Tracey is a good mortgage broker, I’d say no. She’s not a mortgage broker, she is one wizard. And she’s here today to tell us how to get mortgages approved in a recession. Please welcome Tracey Munns with me.