Internet Marketing: Can You Survive In The Crowded Market Without Positioning?

in online marketing, positioning is a process by which internet marketers try to create a strong image or identity for their brand equity, online presence and product in the minds of their target market.

Why is your company different and what makes you stand out in the market?

Does your online presence and brand equity to your visitors identify your expertise and image, and does this serve to differentiate you from your competitors?

In marketing positioning, your voice and online presence accurately convey the essence of your business and influence your prospects to read your email and website messages and offer.

In other words, your brand or online presence has personality, just like everyone else. It’s also how marketers make a good and lasting impression on their customers.

Positioning has something or perception You have created in mind your target audience. Your prospects will perceive you in the marketplace for your product or service compared to your competitors in the same industry or category.

The comparison will never stop, even if your website actively or passively informs about the evolving nature of your business. But you can influence your online perception through strategic planning and actions.

Your personality, in turn, creates a strong attraction to your ability to offer your customers a product of great value, even though those products you had could easily be sourced from your competitors. For example, if you market books.

They would most like to buy books from Amazon.com because it has billed itself as “the world’s largest bookstore.”

That’s the best positioning because Amazon.com has cleverly positioned itself to be different and unique among the thousands of bookstores you’ll find on the web.

Amazon.com ensures that you will have a good time and a wonderful experience when you shop from them or just browse them.

Although there are various definitions of positioning, probably the most common is: Identification of a market niche for your brand, product or service using traditional marketing placement strategies (i.e. price, promotion, distribution, packaging and competition).