Increase the reach of online video marketing through social media

Online video marketing is increasingly the preferred option for businesses to build their online presence. One of the most effective video marketing strategies is to use social media to expand and diversify audience reach. There are many ways to create a social media presence, but statistics show that using video is the most popular. The popularity of videos is now unquestionable as their claim to popularity is fully backed by impressive statistics.

Another important thing to keep in mind about videos is that they can work well with different forms of social media. For example, a YouTube video that the viewer likes can be shared to other Facebook accounts, blogs, and other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to share

When you have a fun, engaging, and informative video, viewers will not only “like” or click a thumbs-up, they’ll share it with others so they can talk about it later. It’s a natural tendency to share something that makes you excited, sad, happy or inspired – the same thing happens to those who were affected by the shared video because it only takes one click to share it.

Even news videos now have links to share to various social media platforms. Viewers typically want to share videos with controversial topics. Eventually, as more recipients share the video, it will go viral. Not only are videos easy to share, they are the type of content that people would love to share. In general, videos are easier to understand than text.

2. Billions of potential video viewers

You can’t share if there’s no one to share with, right? But there are hundreds of millions of users on the top social media sites. Facebook alone has over 1 billion users. eMarketer predicts there will be 1.43 billion social media users in 2013, a 19.2% increase from 2012.

Targeting social media users is like targeting a captive audience for your videos. For this reason, it is one of the most considered video marketing tactics to drive brand awareness.

3. Enhanced Accessibility

TV spots will only play based on the airtime you have purchased. It’s not something that’s available when you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it gets shown. On the other hand, online videos are always available unless you delete them.

For example, Justin Bieber’s music video “Baby” has been continuously available on YouTube since April 25, 2010, with over 756.4 million views. So far, there are still viewers without having to buy additional airtime. This also applies to the popular Volkswagen ad with over 53 million hits, and the trend is rising. If Justin Beiber’s video had only been featured on a music site like MTV, it would have been removed after a few months to make way for newer releases. It cannot have been viewed at least 756.4 million times.

If you don’t use online video marketing strategies to build your social media presence, you could be limiting the reach of your online marketing efforts.