Here’s how to avoid this costly self-publishing mistake.
Mike Samonic became a self-publishing millionaire, and here’s one mistake he says you don’t want to make.
“As I scour editorial display ads in the rags, I see costly mistakes advertisers make after finding relative success with space ads.” Because of this, Mike Somonic decided to try direct mail.
He says the most common mistake marketers make is not identifying their USP. A USP is your universal selling point. A lot of people call it the USA.
I’m amazed at how people really don’t understand what they’re selling. If you don’t understand what your USP is, you will fare poorly. But on the other hand, if you have a really strong idea of what your key benefit is, then you’re really going to sell it. I think, like Mike, this is the most common mistake I see.
Often there is a lot of hype, many incredible claims are made. I guess if I had to pick one it would be people who just don’t understand what a USP is.
Mike also mentions that another thing he thinks a lot of marketers don’t pay enough attention to is promoting their products, especially books. Books are hard to sell. If you go to a publisher and have them agree to publish your book, they still won’t promote it.
Your USP (Universal Selling Proposition) defines what you market. With a clearly defined USP, your success is almost certain. Without one, you might as well light a match and burn your marketing dollars.
no, do it Do not wait. Get started with your first million dollar seller.