enable corporate citizenship

Citizenship: Focus required to succeed in the current commercial context. To make this possible, there must also be an intrinsic emotional aspect, where employees connect with the values ​​and the brand, and understand strategy in the context of everyday work.

Employees can focus on the group’s collective mission of essentially being citizens of the COMPANY. When aligned, this allows for consistent execution with values ​​etc and possibly trust. In the context of the broader social environment, such practices can protect reputation and mitigate rogue behavior; it enables the fulfillment of the brand promise.

enable citizenship

The following factors enable organizational citizenship at the level of the individual employee:

  • well-understood values, mission and purpose in the organization

  • Connection between the role of the employee and the overall mission (hierarchy of goals)

  • Employees who can achieve these goals unhindered (e.g. through bureaucracy, hierarchy, fear, etc.)

  • clearly articulated principles to guide decision-making at all levels

  • Managers as role models

  • a strong “community” in which all employees feel they belong

  • Membership in the organization is a valued part of the employees’ identity (e.g. through initiation rites), members are then valued and ‘protected’ by the organization regardless of their role or level if they are granted certain rights

  • A sense of responsibility with the necessary autonomy and empowerment: All employees feel they have decision-making power and influence within the organization

  • Fairness and compliance with the “psychological contract” between employees and organization: All employees feel fair and equal and trust the organization and the managers

  • Valuable behaviors that are consistently rewarded and recognized (formally or informally through social acceptance), consistency of language, consistency of what is rewarded and punished

  • Culture of non-tolerance of “bad” behavior, including the ability to (safely) speak out at all levels

  • Alignment between internal values ​​and external communication/brand

Why is this important now?

Alignment Advantage

Empowering management and employees to focus on consistent aspects (strategy, brand, values, mission) enables organizational efficiency and effectiveness:

  • Decisions are coordinated and made faster

  • Less bureaucracy is required to check whether delivery can be relied on

  • A more agile organization responds to opportunities or threats

  • Economies of scale are realized when employees work towards consistent priorities, internal competition for focus is less tolerated

In a world where business organizations are geographically distant from their customers, customer trust based on reputations based on the process quality component of customer value is even more important to long-term growth and profitability of companies.

In the long run, do organizations have the opportunity to take the lead when it comes to bringing business and society back together for greater sustainability? There is an assumed positive correlation in public awareness between an organization’s ethical behaviors and activities and the organization’s bottom line results. A good reputation for doing business ethically can be an important competitive advantage over the long term as more and more customers choose to engage in these issues. High standards of organizational citizenship can contribute to profitability by lowering the cost of business transactions, building trust with stakeholders, contributing to an internal environment with more engaged and loyal employees, and maintaining social capital that is part of an organization’s marketplace image.