A well-produced online press release can increase an author’s public speaking, increase book sales, and expose you and your book to mass target audiences on the Internet.
As a writer, you need to prepare Internet press releases because many print publications that contain book reviews have also become online publications; and many publications are now online only. Editors of these two publication formats are likely to embrace traditional print press releases just as much as editors of print-only publications have in the past.
When preparing press releases for online distribution, the traditional press release preparation rules must still be followed if you intend to turn this advertising into a means of securing public speaking events. Editors are not interested in promoting an author’s latest book unless that book represents an innovative way to change people’s lives for the better. In other words, be sure to market yourself and frame your message in a press release that will make you appear newsworthy so that the editor will find it interesting to a large number of his or her readers online
So, as you can see, your message needs to interest the publisher before your press release ever reaches the readers of the release you’re asking for. As you continue to prepare your Internet press release, you need to provide the publisher and audience with reasons to continue reading your press release. Good writing skills and knowing how to craft a press release are the first and most important ingredients for creating solid news, electronic or printed.
Before you start writing press releases, set yourself a few standards: 1) compile a list of facts about the news you publish, 2) calculate how you’ll present those facts to an editor, and 3) determine one effective way to formulate your content must tell the readers of the publication for which you are making your proposal. Keep consulting your standards as you write and create your online press release.
Your introduction to the press release should be a brief statement of “what’s your news”. For example: “The author’s new book sheds light on old perspectives on historic photographic preservation.” Assuming the audience is photographers, the lead might interest them. In the second statement, provide the author’s name and a brief summary of the book.
Now you have to prove to the editors that you have a personal relationship with the readers. Use the Photographer Hook to talk to readers about historic family photos. Almost everyone has family photos and hardly anyone knows what to do with them or how to share them. You can connect with readers about any topic your book covers – fishing, bicycling, relationships, children, stamp collecting, or any other topic. You can find a connection if you think about it. And connecting with readers is the first step in connecting with individuals in groups who invite you to talk to their organizations about your book.
When the traditional press release writing requirements are met, you can proceed to online press release preparation. There are a few rules for those preparing electronic print publications. Send text in a WORD document. To give the editor some choices, submit more than one clear, high-quality 300 dpi.jpeg photo. Do not embed images in the text. Embedding images causes technical problems and we all know what happens to problematic submissions. Send images and text in separate files, which can be attached to an email.
If you have a website or are releasing articles for electronic publication, you may want to explore PDF (Portable Document File) or HTML formats. PDF allows you to design a standalone document that can be uploaded to your website or emailed to your list. HTML format allows you to embed a video in your web article along with text and still images.
Remember not to overwrite your text. Using too many descriptive words can increase the word count of your press release, but will not increase its value. In most cases, adjectives and other flowery descriptions are disposable words and phrases for editors. In addition, it is a challenge for search engines to find the keywords in your message. Take a look at Press Releases, SEO and Keywords for more ideas.
The most basic rule of text preparation aimed at securing public speaking is to provide contact information – name, address, phone, fax, email and website address. Failure to do this can result in your electronic press release ending up as unread junk on the edge of the internet highway where no group is looking for speakers.