Digital Marketing: Everything you need to know

Bringing out the right offer at the right time in the right place – cleverly supported by an exciting gift or a voucher or a free service – is the number 1 rule in marketing today.

Today, your customers are largely surfing: they use the various social media platforms, keep up to date with news sites and blogs, and surf when they have a specific need.

Thanks to digital marketing, you find yourself in these channels, allowing your potential customers to find you, learn more about you, and even ask questions to not only learn more about you, but the products or services you might offer.

No wonder, from optimizing content to personalizing offers to managing contacts across channels, businesses of all kinds are harnessing the exclusive reach of digital marketing to enhance customer experiences and multiply sales.

You also need to join the digital marketing bandwagon if you haven’t already.

What is digital marketing?

As you can see, it is the creative and pioneering marketing of any product or service using digital technologies.

It uses various channels and technologies that allow a firm or business to examine campaigns, content and strategy to decipher what is producing results and what is not.

Although digital marketing depends primarily on the Internet, you cannot leave mobile phones, display advertising and other digital platforms – via text messages, podcasts, electronic billboards, digital TV and radio channels, etc.

Online and offline are the two main types of digital marketing. While the latter includes things like radio and television, the former has 6 main categories:

1. Search Engine Optimization (SEO): The search engine biggie Google focuses on the user experience. By finding out how search engines rank websites, you can optimize a website to maximize its chances of ranking appropriately for the related search queries. If you come out with a robust website architecture and offer clear navigation, search engines will index your pages quickly and easily. It will also offer you a good experience while using your website pages and will stimulate many visits. However, as search engine algorithms are constantly changing, stay up to date with the best practices to rank high for relevant keywords.

2. Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC): SEM and PPC advertising are typically done through search engines that charge you a pre-agreed amount each time someone clicks on your ad. While the search engines make good money from this model, you as a website owner also win because you have the ability to target your potential customers accurately.

3. Content Marketing: It involves interacting with your customers minus hard sales. Use content marketing strategies to educate your prospects while sharing consistent, valued details to win their loyalty.

4. Social Media Marketing (SMM): An SMM strategy guides your actions and lets you know if you are successful or not. Every post, reply, like, and comment should serve a specific purpose. Use exciting mode to achieve your business goals as we talk about building brand equity, improving customer service, attracting new customers and getting responses from existing customers. When you generate social media content that provides value to others, you will better connect with your customers.

5. Affiliate Marketing: It’s the relatively new way of earning a commission by promoting other people’s (or companies’) products. This is the process of dividing product development and product marketing among different parties, with each party receiving a share of sales based on their contribution.

6. Email Marketing: It’s been helping businesses generate sales over the Internet for too long. It offers direct contact with your customers and allows them to visit your website. It helps if your emails show the overall nature of your brand. Find the right balance of email marketing types for your business to get maximum traction.